By: Hope Horner Source: MartechAdvisor.com Marketing is wholeheartedly embracing all things digital. And with the exponential growth of over-the-top media, or OTT, its time marketers understand how and where to invest their 2020 budgets, says, Hope Horner is CEO and founder, Lemonlight Video Production. […]
By: Karla Jo Helms & Kimberly Zambrello Source: Kinsman Group While every business sector is left reeling to find a safe course through the COVID-19 storm, energy, manufacturing, and pharma industries are at its eye. Kinsmen Group proposes that navigating this “new normal” depends on how these sectors leverage technology and document [...]
By: Sarah Cavill Source: Insights.DigitalMediaSolutions.com Netflix and chill has turned into Netflix or Hulu or Apple TV or HBO Max and chill, and that’s just a fraction of the streaming services viewers are turning to for original content, old shows and replays of network programming. And the viewing preferences of Gen Z [...]
By: Jeff Minsky Source: MediaVillage.com With all the buzz around the upcoming launches of AppleTV+, Discovery + BBC, Disney+, HBOMax, Walmart/Vudu’s original content, and NBCUniversal’s Peacock, you’d think this whole over-the-top TV (OTT) thing is just getting hot. Of course, Netflix, Hulu, and Amazon Instant Video have been streaming for years and [...]
By: Eric Schumacher-Rasmussen Editor Source: StreamingMedia.com When it comes to advanced TV advertising, OTT and connected television (CTV) is leading the way, while addressable and streaming full-episode players (FEPs) aren’t far behind, while linear TV spending is set to take a major dive. That’s according to the results of a new FreeWheel [...]
By: Laura Wood Source: Digital Journal The “Telehealth Market by Component Software & Services (RPM, RTM), Application (Teleradiology, Telestroke, teleICU), Hardware (Glucose Meters), End-User (Provider, Payer, Patient), Delivery Mode (On-Premise, Cloud) Trends & Global Forecast to 2025” report has been added to ResearchAndMarkets.com’s offering. […]
